“The most important question of the metaverse is how do we ensure that we have representative voices, that we’re creating technology and stories that inspire all of us.” - Joanna Popper

Joanna Popper is the Chief Metaverse Officer at leading entertainment and sports agency Creative Artists Agency (CAA). Based in Los Angeles, where she leads metaverse initiatives for the agency and its clients.

In this special episode of the podcast, Joanna speaks with award-winning television presenter, Elle Osili-Wood about what the metaverse means for creators and the entertainment business.

About Joanna Popper:



Joanna Popper is the Chief Metaverse Officer at leading entertainment and sports agency Creative Artists Agency (CAA). Based in Los Angeles, Popper leads metaverse initiatives for the agency and its clients.

Popper joined CAA in 2022 from HP, where she led its XR initiatives for Go-To-Market, overseeing the launch of award-winning technology, such as the HP Reverb G2 VR headset (winner of Red Dot Design Award, CES Innovation Award, IF Design Award) and HP Reverb G2 Omnicept Edition (winner of VR Hardware of the Year, Entertainment Technology Lumiere Award, Red Dot Best of the Best, CES Innovation Award, IF Design Award).

Previously, she was Executive Vice President of Media & Marketing at Singularity University, a NASA-based, Google-backed organization founded by Ray Kurzweil and Peter Diamandis to train leaders on the future of technology including blockchain, VR/AR, artificial intelligence, robotics and digital biology. She was also the Vice President of Marketing at NBCUniversal, where she worked across properties, including television, film, digital, and parks, and launched hits in primetime, music award shows, sports, news, daytime, and more for Telemundo. She started her career as an investment banker in New York and Brazil and then a consultant at McKinsey & Company.

She was selected as “50 Women Can Change the World in Media and Entertainment,” ”25 Pioneers in the Metaverse,” “Top 50 Original Thinkers in VR,” “Top Women in Media: Game Changers,” “Top Women in Media: Industry Leaders,” “Digital It List,” and “101 Women Leading the VR Industry.”

She served as Executive Producer on BREONNA’S GARDEN, FINDING PANDORA X, and FIGHT BACK, the award-winning virtual reality content, which premiered at the Tribeca Film Festival, Venice Film Festival, and SXSW.

Popper graduated from Northwestern University with a Bachelor’s degree, and The Wharton School of Business at the University of Pennsylvania with an MBA.