• Secrets of Brand-Funded Filmmaking

  • Secrets of Brand-Funded Filmmaking

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  • Synopsis

    Future of Film Podcast · 67. Brian Newman: the Return of Film's 'Brand Whisperer'

    "I work with brands who want to work with real filmmakers, doing something people want to see." Brian Newman

    Brian Newman is Founder of Sub-Genre and one of the world’s leading experts on brand-funded films. He consults on content strategy, distribution and marketing for some of the top brands in the world. Current and former clients include: The Climate Pledge (Amazon), GoDaddy, Oatly, Patagonia, REI, Stripe, Sundance, Tazo, and Yeti Coolers.

    As well as being film's leading 'brand whisperer', Brian is a bonafide feature film producer in his own right and has an impressive film track record across festivals and production - including as CEO of the Tribeca Film Institute. 

    His free weekly newsletter on the industry is simply essential reading and is available at www.sub-genre.com.

    In this conversation Brian outlines the opportunities for filmmakers to tap into brand money, sharing the latest case studies and strategies for success in this still emerging area.

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