Future of Film Podcast · The Future of Film Marketing

"Game studios and publishers have been great at bringing their audience together as early as possible" Ciaran O'Herlihy, Google

What is the future of film marketing? This episode provides answers with an expert panel of guest speakers from film, tech and entertainment. 

Some of the topics we cover in the conversation include:

- digital marketing strategies

- developing a direct to consumer strategy

- how to test your digital marketing's effectiveness and measure attribution

- what film can learn from other industries such as games and retail  

- launching film as a digital product

- the impact of Covid on film marketing

This episode originates from the usheru Future of Film Marketing Series and includes the following speakers:

Catherine Downes: CMO and COO of usheru

Ciaran O'Herlihy, Digital Strategist and Google Product Partnerships manager

Wendy Bernfeld, Founder and Managing Director RIghts Stuff

Lucy Johnston, Founder of Bread and Butter Marketing 

Derren Sequeira, Client Partner Entertainment Facebook

Ben Johnson: Founder and CEO of Gruvi